It is the process of allowing a strategy to form, or emerge, inside an organization as different elements reveal themselves and things become gradually more apparent. This strategy is viewed as an ongoing process of continual learning, risk-taking and experimentation. This strategy is the opposite of deliberate strategy where the planning stages are the most important. In emergent strategy, the plan is adaptive and the process can be quite complex, with no defined end in site. The ‘means’ evolve over time as developments occur. Establishing an ‘end’ can be quite difficult since this form of strategy is constantly evolving. Most times the ‘end’ is just a broad generalization or in some cases a simple timetable.
Benefits of Emergent Strategy
The ability to capitalize on opportunities as they emerge
The flexibility to adapting to changing times
Creates an environment of learning and entrepreneurialism